Response to Culture and the Media: Writing a Media Critique

In Joe Marshall Hardin, “Choices 2.0 Situations for College Writing” (2010), he proclaims that the media uses special techniques, such as rhetorician, that appeal to consumer’s interest. Hardin supports his argument but giving examples like the Marlboro cowboy, and a past advertisement for Diet Coke. His purpose is to address how to read media’s rhetorician and explain how someone can apply it to their own writing in order to captivate the public interest. Hardin targets consumers who cave into the psychology behind advertising with an informative language.