Obama Video Review

·      What visual elements grab your attention first?

The visual elements that grabbed my attention start in the beginning of the video with the bird. This bird gives a sense of freedom, and makes the viewer fill more in tuned with nature, therefore, making them care more for the country. I also notice how often the video shows the American flag. This gives a feeling of patriotism. The main objective to this video is to show how Obama will care for the citizen of our country, and when the viewer feels patriotism while viewing his video they are forced to consider Obama as a leader of the country.

              What other details reinforce that impression? How?

Throughout the video Obama was recorded going around to citizen while laughing, and chatting. This shows how he cares for citizens, and how he’s trying to reach out to the public to help.

              What is more important? Less important?

In this video it’s important to notice the size of each crowd. By capturing this on the video, it encourages viewers to “hop on the band wagon.”

              What about color and style? What impact do they have on your impressions?

The video is aired in a well-developed grassland which gives the over all message positive background. Also, the majority of the colors from the crowd and the background are the American flag colors. Here Obama continues to focus on patriotism.

              How does the image direct the viewer’s eyes and reinforce what is important?

In one of the scenes, the camera is on Obama while he gives his speech, however, the camera isn’t focused on his face but more focused on the flag behind Obama. Many people have their doubts about Obama being an American, here, Obama can distract the public by focusing on things that are American, and not on the comment of him not being a natural born citizen.

              What text is included? How does the text relate to the image?

Obama interest the public with his slogan “FORWARD”, by making people feel like there’s more to be done, and more successful things to be accomplished by our president. This will help Obama gain more votes but making the voters feel like the future will be better if left in his hands.

              What argument is being made? Consider: when this was made (kairos), who is the audience, what is the purpose (exigency).

Obama’s argument is that he is the best candidate for the election on 2012.

              List details that provide ethos, pathos, logos.

Obama gains ethos by talking about his accomplishments of his past term. He gains by individually addressing different people and interacting with the public to make them feel like their leader is reaching out, and cares about their future.